ASUS kicked the door open to barge into the gaming PC PSU market with the ROG Thor high-end PSU last Computex. This year, the company is biting into the meat of the performance gaming market with the new ROG Strix PSU family, making its debut with a 650W model. This PSU offers low idle noise due to excessively large heatsinks, an ASUS-innovation Axial-Tech fan that's designed to direct all of its airflow downwards, with no sideways bleed; full modular cabling, and some cosmetic customization options, including a pair of magnetic stickers. Cabling includes two 4+4 pin EPS connectors, four 6+2 pin PCIe, nine SATA power, and a trio of Molex connectors. ASUS plans to expand this series in both directions.